A leading Bitcoin investment firm has started using TV advertising to raise awareness amongst the wider public about the investment possibilities that cryptocurrency offers in what is thought to be a world first.
Grayscale Investments is running the campaign across several major US cable networks, such as MSNBC, Fox and CNBC, focusing on its brand and products.
The move represents a watershed moment for Bitcoin and cryptocurrency in general as the Grayscale campaign is thought to be the first of its kind where advertising space has been bought on major TV networks.
The commercial depicts the history of money using stills and video clips to illustrate how money has evolved over thousands of years.
The voiceover tells viewers that today “we’ve proceeded to wave goodbye to value, printing unlimited amounts of money”.
The ad, which features the Ramones’ number one hit, Blitzkrieg Bop, goes on to say that Grayscale is the way to access the future of money.
It will also feature on digital and social platforms.
Grayscale Investments is the world’s largest digital currency asset manager, with more than $5.2B in assets under management as of July 2020.
MORE NEWS & FEATURES
- Man Who Threw Away $300 Million in Bitcoin Offers Huge Reward to Get It Back
- ‘Non-zero’ Crypto Addresses Surge as Institutional Investors Pile into Bitcoin
- Almost $1 billion in Bitcoin Linked to The Notorious Silk Road Website Has Just Moved
- Cuba is the New Bitcoin Hotspot as Citizens Embrace Cryptocurrency
- PayPal Embraces Bitcoin – Payment Giant to Offer Crypto Spending
- Nigeria Leads the World When it Comes to Adopting and Using Bitcoin
- Are Legions of Young People About to Pour Their Pocket Money Into Bitcoin?
- Banks Associating Bitcoin with Crime Linked to $2 Trillion in Dirty Money
- 2020 Sees Huge Surge in Bitcoin ATMs Worldwide
- Sealed with a Kiss – legendary rocker Gene Simmons backs Bitcoin